This Dollar Shave Club For Organic Tampons Can Save Women $3,000
A new organic pad and tampon
subscription service helps women go green and save money. Tampon tribe is
changing the way women buy tampons and pads.
You probably have heard of the Dollar Shave
Club, but did you know there is something similar for feminine hygiene
products? It turns out that the average woman uses 9,600 tampons in her
lifetime (adding up to $5,600 worth of feminine hygiene products). This is one
reason why New York City now offers free menstrual products in all public
schools, shelters and jails and has carved out a sales tax exemption for
tampons for everyone. Tampons are expensive and not exactly “optional.” But
even these tampons are manufactured with bleaches and other toxic chemicals,
and the average box of organic tampons retails for about twice what
conventionally produced tampons sell for – putting them out of reach for many.
Enter Tampon Tribe, the $8 per month
100% organic tampon and pad subscription service. It is disrupting this
established industry by providing affordable & best natural feminine hygiene products
online that are
toxin free, plastic free, and completely compostable. The products, according
to founder Jennifer Eden, cost considerably less than anything similar and
offer far superior quality.
Eden insists hers is not a company,
but in fact “an energetic social impact project.” As a result, the “company’s”
commitment to social good is impressive. Each purchase supports homeless women
by providing a daily tampon pack for those in need, and a portion of each sale
goes to Girls INC, a nonprofit organization dedicated to helping girls grow up
“strong, smart and bold.” The company is also committed to employing ex-felons
and the homeless.
The following is an excerpt of Eden’s
interview with Inc.com.
Kate L. Harrison: How did you get the
idea for your company? What was the need and how did you get to this solution?
Jennifer Eden: I came across the idea
from both a personal health and a convenience business point of view. First of
all, every woman in the world runs out of tampons each month, even if you’ve
had your period since you were 12. It just happens. You run out and then you’re
rushing to the store under stress, or you’re getting your partner to rush to
the store to buy you tampons.
My first idea was to simply create the
‘Dollar Shave Club’ for tampons. Tampons are an essential item for 70% of women
in the U.S. I thought, “Wouldn’t it be great if they just arrived at my front
door every month?”
The more reading I did, the more I
realized there were other issues to be addressed, like toxic shock syndrome,
and environmental impact. Our search for materials changed as we segued over to
the organic components, especially certified organic cotton. I thought,
“Wouldn’t it be great if we could do this with organic products and still keep
the price low enough?” We’re still looking at a 55% profit margin relative to
our costs, and that’s only at low purchasing levels.
Secondly, health reasons became
important to us. On a personal level, I went through a health situation myself.
Many of my friends had been touched in some way by cancer, which does actually
hit one in two people in the world. We made a commitment to organic products as
we became more concerned — and more conscious — about what we were putting into
our body or allowing to touch our skin. This focus on health helped us move
forward in our business.
Then I thought, “How can we create a
business that is more inclusive?” I wanted to create a great ecosphere of
people who want to get involved with our charitable endeavors. In this way, I
hoped to create this great tribe of people who want to give back — and we have.
We’re quite different from anyone else in the market, in that aspect as well.
People want to get on board become a part of Tampon Tribe. They want to wear
the t-shirt. They want people to talk about organic tampons. They don’t want this common feminine
product to be a taboo anymore. It’s something we should have out in the open
more, to reduce self-consciousness and body shaming.
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